THE ART OF BRANDING

Having trouble understanding personal branding? Are you looking to brand  your start-up business? Not really sure what branding is or why it's  important? Heard about branding and want to learn more? 

A brand  is so much more than a pretty logo. Branding is the process that aligns  the opinions people have about your brand with the set of thoughts you  want them believe and trust. To win loyal customers, you need to develop  a story that represents the quality, personality and character of your  organization or product.

In this short and simple guide, brand  manager and consultant Lydia Pierre, answers some of the most frequently  asked questions about personal branding and why it's an important piece  of any entrepreneur's life today.

If you are new to the idea of branding, this book is a great place to start with the basics.