Having trouble understanding personal branding? Are you looking to brand your start-up business? Not really sure what branding is or why it's important? Heard about branding and want to learn more?
A brand is so much more than a pretty logo. Branding is the process that aligns the opinions people have about your brand with the set of thoughts you want them believe and trust. To win loyal customers, you need to develop a story that represents the quality, personality and character of your organization or product.
In this short and simple guide, brand manager and consultant Lydia Pierre, answers some of the most frequently asked questions about personal branding and why it's an important piece of any entrepreneur's life today.
If you are new to the idea of branding, this book is a great place to start with the basics.
