Lydia Pierre is a branding coach and consultant who provides services aimed at empowering entrepreneurs with skills and strategies to reach new levels of leadership. Her niche market is Executives, whom she counsels through the process of maintaining, improving, and upholding their reputation right where they are as they build their brand. She does this by developing, implementing and executing strategic solutions that help t o ensure a smooth transition to entrepreneurship for the executive, allowing their brand to remain favorable to their current audience as well as potential customers.
As a Brand Manager, Lydia is often tasked with managing all identity aspects of a product or service, as well as overseeing advertising and marketing initiatives to ensure that they’re in line with the brand’s identity and messaging. The nature of the role requires frequent interfacing with other roles and departments including research, development, marketing, external creative agencies, and more, so it’s imperative that a brand manager is a team player and an exceptional communicator who can bridge these varied interests and create a unified message for the brand.
Lydia's foundation in public relations, in addition to her marketing experience with small businesses and non-profits, contribute to her passion for helping organizations succeed. She is a graduate of Leadership Henry’s 2018 class and sits on several boards including the Henry County Chamber of Commerce, Gordon State College Business Program Advisory Board, and Vice Chair at Family Support Circle, Inc. She was named Who’s Who of Black Atlanta after founding the Twelve at 12 Luncheon series where top level executives in Henry County and Atlanta mentor those aspiring to make connections and learn from such a respected leader. She was also named Henry County's Best of the Best Local Entrepreneur of 2020. As the Senior Director of Brand Management at Pierre Branding Group, Lydia Pierre, acts as the ‘brand guardian’ and helps maintain brand integrity across all company marketing initiatives and communications, and as your Brand Coach, providing encouragement. At times, she also supports by offering guidance to the client in their lifestyle as well as their chosen industry.
LYDIA PIERRE is known for her amazing work as a Brand Manager & Consultant. Lydia began Pierre Branding Group, LLC., also known as PBG, which is comprised of a network of industry experts who come together to deliver quality work at flexible, boutique agency prices.
PBG's areas of focus are:
From hosting, speaking, or coordinating corporate events such as conferences, summits, tradeshows and seminars, to helping clients develop their professional or social networks by attending various fashionable social gatherings with partners and associates, The Corporate Socialite® wears many hats while creating extraordinary experiences.