There is more to Lydia than meets the eye. She is what some may call Simple yet Sophisticated. Even her brand of "sophistication" has different levels to it making her that much more layered. Having come from a great deal of worldly experience and knowledge of fashion and culture, Lydia has had her hands in various businesses in various industries since a young age. 10 years old to be exact.
Some may say she was your stereotypical Caribbean. Being raised in a culture where the social system in Haiti offers limited support, people have to work for what they've got. Haitian people tend to be industrious, imaginative, resourceful and contrary to another unwelcome stereotype – hard working. Though born in Brooklyn, NY...this was not lost on Lydia. Her father, Isaac Pierre, embodied all of the above referenced characteristics and was one who turned every task he attempted into a business venture of sorts. A self-taught and quite exceptional mechanic by trade, she watched her father do everything from video production for the church community, chauffeur, house repair, and even dabble in the trucking business and still managed to be known as one of the most popular and funniest people in the community.
It seems the apple doesn't fall far from the tree because not only did Lydia inherit her fathers looks (the resemblance is uncanny), she showcases qualities and talents that are similar in that she had various jobs and roles through her academic and professional career that has helped her become more diverse in her experiences. She went from doing hair at 12 years old for members of her church community by walking to their homes, to provide services to her father eventually building a home salon for her in the basement of their family home as he preferred she be somewhere safe. She later went on to become a licensed cosmetologist and while that was what she was known for, she simultaneously became a self-taught billing specialist and office manager at a chiropractic office which was a venture that started when she became their driver as soon as she got her drivers license at 16 years old. While juggling those two careers, she started planning and decorating weddings after successfully putting together her own engagement extravaganza all by herself at 19.
In 2009, her mother was diagnosed with stage 4 cancer. In an effort to expand her team and make time to be her mother's primary care taker, Lydia founded Blessed Occasions Traveling Salon & Spa in 2010 which was a call back to how she got started traveling to clients homes. But this time, with a luxurious appeal.
Due to owners dependency issues, she found herself "packaging" her individual team members talents and skills in a way that made her very loyal clientele, feel comfortable with being service by new providers. She didn't realize is at the time, but by putting together portfolio, pictures, and bios to showcase how skilled they were, she was essentially "branding" her team. This is how Ur Beauty Liaison was born and she started the "Art of Branding". When she first started as UrBeautyLiaison, it was with a simple premise: Advocate for industry professionals and help make available to them the resources needed to have an exciting, active, and long career. At the same time, educating each professional about the importance of branding and networking. Word spread and beauty professionals from New York to Atlanta were contacting her to help put them together and help them book job opportunities that would help boost their reputation. Lydia started getting herself and those she now represented into all kinds of fashion and beauty events and shows including New York Fashion Week.
After her mother passed away in 2012, Lydia relocated to Georgia to get away and get a fresh new start. Parlaying her networking skills and new found love for helping people "brand" themselves, she started working as the public relations specialist at a nonprofit that her "Auntie" started back in Philadelphia and expanded to Georgia. Not only did this "Auntie" know her mother, but she practically helped raise and mentor her through her middle and high school years. She became her second mom.
While working there, in an effort to help them spread the word about the non-profit organization, Lydia had them join the local chamber of commerce. Once the opportunity presented itself, Lydia applied for and became the Director of Communications at that very same Chamber of Commerce 2014. After 2 years, she stepped up and showcased her skills as the Chair of the Arts & Leisure Committee for an initiative called One Henry founded by the chamber where the CEO of Heritage Bank was the Chair of the entire initiative. Two years later, Lydia then leveraged that opportunity and the relationships formed and transitioned into working as a Marketing Specialist at Heritage Bank.
In April 2018, Lydia began Pierre Branding Group, LLC., also known as PBG, with just herself and her mentee at the time who believed in the vision. During the pandemic in 2020, their services shifted to helping businesses pivot into a virtual business model. With the success of that and the influx of clients, together they made the decision to take a chance and grow the team. Today, PBG is comprised of a network of industry experts known as the Powerhouse of Consultants, who come together to deliver premium branding and business consulting services. Each of these individuals are not only amazing at what they do, but as entrepreneurs, they each own their own company and brand. Being someone who collaborated and assisted many others in the industry while building her own reputation, it was always a dream of Lydia's to be able to provide a space where high performing entrepreneurs and small business owners follow their dreams all while furthering their own professional development. At PBG they can essentially build their own brand while being part of the PBG family without the fear of having it absorbed or fall away.
Even with a complete rebrand and expansion of services from just beauty, the concept of educating each professional about the importance of branding and networking still holds true today. Now, when you become a client of PBG, we consider ourselves to be Ur Liaison in various industries.
Some may see this as being "all over the place", but in actuality...all of this resulted in Lydia developing social and interpersonal skills to a high degree of complexity. Exploring these industries and having a refined knowledge of the ways of the world especially through the wide experience she obtained, contributes to the remarkable, cultivated and educated woman she is today. Positioning her to work confidently with clients in a variety of spaces and places as well as equipping her with a unique set of skills and understanding that you may not get from a typical marketer.
Lydia decided to alter direction so she can share her passion of helping business owners and entrepreneurs like herself after over 20 years of servicing mainly the beauty industry. Now Lydia is not only the Founder and CEO of Pierre Branding Group (PBG), she is also a Brand Manager, Speaker, Host, Coach, and Media Personality. And is having a blast while doing it!
So welcome to Lydia's world and meet your "Simply Sophisticated" Brand Manager!